I added 10% to my WWE position today.  The stock is knocked down, but it will come back.  They're making some new stars in Daniel Bryan, Orton, Wade Barrett, etc...the future is looking brighter for WWE.  Not to mention they have a crapload of cash and are expanding around the world AND are in talks for a 24-7 wrestling TV network and they own all of the back wrestling videos for WWE, WWF, WCW and ECW.