Nothing is more important than number of shares owned. Not the stock price, not how much the stock moves, not the price you got in, it's the number of shares you own and our goal is to amass as many shares of the stocks we like as we can. Why is this? Well, you have to do a little math, but we'll keep it easy.
Let's say Dumb-ass has $100. He sees stock XYZ is $100 and thinks it's doing great so he buys one share.
Let's say Undertrader has $100 too and he sees a good stock that's currently $5. He buys 20 shares of stock ZYX.
Dumb-ass has 1 share of his stock.
Undertrader has 20 shares of his stock.
Both stocks go up a dollar the next day. The exact same amount. Dumb-ass is now a whopping dollar richer while Undertrader is $20 richer. They both spent the same amount of money and both of their stocks went up the exact same amount, but Undertrader is up 20% while Dumb-ass is up 1%. See how important number of shares is?
Now, that's not to say that you should go buy shitty stocks because you can get more shares, but it DOES mean if you like two stocks and one is $60 and one is $30 and they are both below their 50 and 200 day moving averages, I would lean on the side of buying double the shares and getting the $30 stock rather than the $60 stock.
Putting that into real world terms, Google is currently at $563 and Disney is currently at $34ish dollars. You could buy 16 1/2 shares of Disney for every one share of Google. Let's say you have $20,000 to invest, that's 588 shares of Disney vs 35 shares of Google. For every dollar Disney moves you're pocketing $588 profit and for every dollar Google moves you only make $34. Sure, people say Google moves more, but Google would have to move $17 to match the gains of Disney going up $1. This for the exact same investment. I'd rather only have to worry about my stock going up a buck vs going up $17 to make a profit that is meaningful. Google is a great company, no doubt, but I think you could build an insane amount of Disney shares way, way easier than Google and in the long run, that will be much more profitable.
The other reason we want more shares is tax related, but we'll get into that tomorrow. Just remember, the more shares you have, the less the stock price needs to move for you to make a profit. If you have a million shares of ZYX, it only has to move $1 for you to make a million bucks. Pretty simple when you think of it that way.
Invest in peace...
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